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elaborate and enormous sample measurements, and it is considered the ideal estimation Instrument for Major information. Clever-PLS assists Appraise the

Media elements, like platforms and channels employed for promotion, show tiny to no affect on advertisement clicks, suggesting platform decision might not have an affect on person engagement. Relationship motivation, reflecting factors for engaging with ads, has minimal impact on ad clicks, indicating motivation may not significantly influence ad effectiveness. Advertisement clicks by way of social media marketing Have a very good impact on purchase intention. Research Limits/Implications-When the review supplies worthwhile insights into ad clicks and purchase intention in social media marketing in Yangon, Myanmar, it is limited by sampling bias, generalizability constraints, and temporal challenges. Originality/price-The main focus of the review is usually to conduct an Assessment of The real key variables that influence advert clicks and purchase intention in social media marketing promoting. ->

The effects of perceived ease of use, usefulness, enjoyment and intention to make use of online platforms on behavioral intention in online Film observing in the course of the pandemic period

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This analyze aims to determine the impact of social media marketing functions on manufacturer believe in, model fairness and brand loyalty in social media. The examine takes advantage of the Structural Equation Modeling (SEM) technique with SPSS 3.three.three program with a sample of 450 respondents determined by the simple random sampling strategy who experienced working experience of using social media for at least six months. Information was acquired by distributing online questionnaires employing google sort.

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significance of Instagram as a successful marketing Device and integrate Instagram functions into their marketing techniques. The

and purchase intention, and the literature evaluation. whilst the next segment covers the research methods utilized. And the results of

Information Examination was done utilizing PLS-SEM methodologies by way of Good PLS, especially suited for exploratory investigation. The effects emphasize the substantial influence of social media marketing on purchase intention. In addition, the examine reveals that online shopper engagement performs a partial mediating job in the connection between social media marketing and purchase intention.